Technology is constantly changing the way we think about business. But it’s easy to watch new technology and decide to wait and see if it catches on.”
Email is terrific, has served most companies well, and in many areas is an effective communications vehicle. But it is only one small part of emessaging, and it is only effective for marketers in certain scenarios, and unless you start devising a more diverse emessaging strategy now, chances are you’ll still be trying to figure out when it’s going to catch on while other companies are using the technology and strategy.
Each company’s needs are different, and every emessaging strategy needs to be built around your company’s products, mission, and goals. Still, if you want to successfully communicate online with a diverse customer base, your strategy needs to include more than one way of reaching people. Have you considered BDAs (branded desktop applications), podcasts, social media, and/or RSS feeds?
You respond: my email still seems to be working pretty well—why risk expanding?
Look at it this way: Sales are all about communication. Taking advantage of every means of communication available, at every point of customer contact, and making all of that communication positive, is possibly the most important marketing strategy you can enlist to exceed your goals and make your company grow.
Your customers are on the go, and so are you. Having the flexibility of multiple communication routes means that you can be first with your message, have it delivered when and where you choose, and capture new market space. If you want to improve your ROI—and emerge as the vendor of choice for your customers—integrated emessaging with multiple deployment vehicles is your next, best, and most cost-effective opportunity.
One place to look for this kind of flexibility is eWayDirect. Sign up for a demo and see what we have to offer!
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